South Korean giant Samsung on Monday unveiled the much awaited successor to its flagship Galaxy S4, the Galaxy S5, at the Mobile World Congress in Barcelona.
The Galaxy S5 has fitness tools which work with the Gear series. It has an 'ultra power saving mode' which lets you use your phone for longer.
Samsung claims that at a battery level of 10%, the phone can last for 24 hours as the 'ultra power saving mode' shuts down most functions, leaving the battery power for essentials such as calling and text messaging.
New Samsung Galaxy S5 smartphone is displayed at the Mobile World Congress in Barcelona. (Reuters photo)
While the design doesn't have a very radical change, the rear has a perforated pattern for better grip. The Galaxy S5 will come in four colours other than covers in other colours.
The user interface is simpler and the icons are bigger, giving the interface a neat look. Samsung has also increased the battery capacity on the Galaxy S5 to support its new UI features.
New Samsung Galaxy S5 smartphone is displayed at the Mobile World Congress in Barcelona. (Reuters photo)
Samsung also unveiled a smartwatch, the Gear Fit. The Fit has a sleek design and a curved screen. Other than syncing the data from the user’s phone, the Fit reads their heart rate.
Samsung also launched on Sunday a new smart watch, the Gear 2, after a first version won over few critics, adding new features and ditching Google's Android in favour of its own operating system.
New Samsung Gear Fit fitness band is displayed at the Mobile World Congress in Barcelona. (Reuters photo)
The South Korean electronics giant revealed the new watch in an unexpected announcement on the eve of the February 24-27 Mobile World Conference in Barcelona, Spain.
The watch, available in two models -- the Gear 2 and the Gear 2 Neo, which has no camera -- will be powered by the Tizen operating system developed by Samsung with various partners to break free of the Android dominance.
The S4 and its predecessor, the Galaxy S III, were successful phones and helped Samsung surpass iPhone maker Apple Inc. as the world's largest smartphone maker.
New Samsung Gear 2 smartwatches are seen on a display at the Mobile World Congress in Barcelona. (Reuters photo)
Samsung spent nearly 4.6 trillion won ($4.3 billion) in advertising in the 12 months through September, about four times the $1.1 billion Apple spent in the same period, the latest for which figures were available. Although Samsung also makes TVs, refrigerators and other products, analysts believe much of the marketing is for newer products such as phones.
The only other company that comes close to matching Samsung's muscle is Apple. The iPhone's debut in 2007 showed the world that phones can do much more than calls and messages. Since then, each new iPhone release has taken on an aura of a rock concert, with the most devoted Apple fans lining up at stores for hours or days to buy one.
Samsung has been updating phones by making their screens larger. The S4's display measures 5 inches diagonally, compared with 4.8 inches on the S III and 4 inches on the original S from 2010. The iPhone's screen has stayed steady at 4 inches since 2012.
The new Samsung devices will be available in markets across 150 countries from April 11
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